Business Development & Transformation
We help clients discover and align their unique points of difference more effectively to their customer base. Strategically linking suppliers with their retail partners to achieve brand growth and connection with the end consumer. Providing retailers with decades of experience in developing business, transforming all aspects of merchandising functions, and better connection with their customers through a more strategic and practical approach resulting in long lasting customer engagement.
For Suppliers:
Business Development – for new & emerging brands needing assistance in establishing and navigating effective retailer engagement
Business Transformation – engaging with leadership to deep-dive and identify impediments to growth, profitability challenges, market distribution gaps and branding or marketing opportunities
Offering deep experience within the Specialty Retail & Value Retail class-of-trade which can represent tremendous growth for many brands and providing extensive experience within the Food and Drug Channel as well
Development of effective Joint Business Planning process with Retail partners
▪ Identifying common goals
▪ Setting specific goals and objectives
▪ Assisting with tactics to deliver objectives
▪ Importance of tracking progress and deliverables
Application of market, demographic, and consumer behavioral trends
Guiding improved profitability through efficient promotional planning
Providing valuable insights and consultation for transitioning Direct to Consumer Business (D2C) to a Retail Business to Consumer model (B2C) – understanding of retailer needs and requirements, strategic engagement, pricing/promotional guidance, shelf-placement planning, packaging for retail, logistics and distribution guidance.
For Retailers:
Business Development – identifying opportunities of growth for existing business or identifying new and emerging business potential
Business Transformation – engaging in thorough analysis to identify areas of needed improvement to include business processes, technology, organizational structure, and cross-functional dependencies that often hinder merchandising results
Expertise and guidance in developing efficient category assortments
Effective merchandising development and execution planning – from basic category planograms, effective merchandising execution at store level, to macro space management
Insights leading to Pricing & Promotional optimization. Applying a practical approach to improving sales and margin
Development of effective Joint Business Planning process with
Supplier/Manufacturer partners
▪ Identifying common goals
▪ Setting specific goals and objectives
▪ Assisting with tactics to deliver objectives
▪ Importance of tracking progress and deliverables
Private label development and growth – inclusive of developing a strategic approach, sourcing direction, packaging/label design ideation, and outline of QA processes
Profitability growth – helping clients dig-deep and understand true profitability, methods to improve and maximize total business profitability or category specific needs
Digital growth through effective assessment of product display, search, content, and optimization
Strategic Advising
B2C Advisors provides a range of advisory services to enable companies to improve their long- term results. We work with Senior Management and apply our decades of experience in:
Strategic business plan development, both long-term and near-term
Retailer/Supplier Joint Business Planning structure – effective insights on JBP process formation. Effective and practical methods to achieve mutual goals between retailer and supplier enabling maximized revenue and profitability
Identification of new business opportunities – development of new and emerging business to drive accretive revenue and profitability. Finding the white space, formulating strategy, and building tactics to achieve
Organizational Structure – providing insights on optimum merchant organization needs and dependency of cross-functional organizations
Other Services to improve Operational Performance
In addition to our core competencies, we have wide resources and partnerships at our disposal to address your needs in the following areas: